Fashion Reimagined

2022

1h 33m

Documentary

List

92%

13 Reviews

Tomatometer

Fashion designer Amy Powney of cult label Mother of Pearl is a rising star in the London fashion scene. Raised off-the-grid in rural England by activist parents, Amy has always felt uneasy about the devastating environmental impact of her industry. When she wins the coveted Vogue award for the Best Young Designer of the Year, which comes with a big cash prize, Amy decides to use the money to create a sustainable collection from field to finished garment, and transform her entire business. Over the following three years, her own personal revolution becomes the precursor of a much bigger, societal change.

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Premiered Apr 03

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Anna M

Worth buzzing about! A packed cinema and one worthy clothes swap after this movie to boot. This film tackles one fashion company's quest to source and produce sustainability with some pin pricking facts about our clothing industry.

Rated 4.5 out of 5 stars

03/29/23

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Becky Hutner

Director

Amy Powney

Self

Becky Hutner

Producer

Lindsay Lowe

Producer

Andrea van Beuren

Producer

Vik Bansal

Executive Producer

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Kevin Maher

Times (UK)

The film that hangs around the stats, alas, is well-intentioned yet featherlight.

Rated: 2/5

Mar 4, 2023

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Leslie Felperin

Guardian

I can’t think of anything more pleasurable than watching heavy machinery extrude scoured fibres, weave yarn into bolts of jacquard or use lasers to create whiskering on denim cloth.

Rated: 4/5

Mar 1, 2023

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Saskia Lloyd Gaiger

Little White Lies

Too long, but LOVE the weaving machines and the alpacas.

Rated: 3/5

Feb 28, 2023

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Anne Brodie

What She Said

Fashion is one of the worst global polluters on the planet. Designer Amy Powney, raised by environmental activists and a fashion outsider, is now leading to a brighter, cleaner, and more beautiful future.

Rated: 4/4

Jun 30, 2023

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Dorothy Woodend

The Tyee (British Columbia)

Hunter keeps the action moving at a brisk pace, packing in not only Powney’s personal story, but also explaining how... the concepts of circularity, transparency, sustainability and other means of shaping the industry for the better have come into effect.

Jun 29, 2023

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Tom Shone

Sunday Times (UK)

Katharine Hamnett provides a much-needed burst of foul-tongued temper near the end of Hutner’s film, which is often reduced to simply illustrating Powney’s talking points.

Rated: 3/5

Mar 20, 2023

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Synopsis

Fashion designer Amy Powney of cult label Mother of Pearl is a rising star in the London fashion scene. Raised off-the-grid in rural England by activist parents, Amy has always felt uneasy about the devastating environmental impact of her industry. When she wins the coveted Vogue award for the Best Young Designer of the Year, which comes with a big cash prize, Amy decides to use the money to create a sustainable collection from field to finished garment, and transform her entire business. Over the following three years, her own personal revolution becomes the precursor of a much bigger, societal change.

Director: Becky Hutner
Producer: Vik Bansal, Vesna Cudic, Stewart Le Marechal, Cindy Meehl, Lisa Marie Russo
Production Co: Met Film Production, British Film Institute (BFI), Duck Productions, Sustainable Films, Cedar Creek Productions, Doc Society
Genre: Documentary
Original Language: English
Runtime: 1h 33m

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