Herb Alpert Is...

Released Oct 2, 2020

1h 53m

Documentary

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Herb Alpert is...: Trailer 1

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17 Reviews

With his trumpet he turned the Tijuana Brass into gold, earning 15 gold and 14 platinum records; He has won nine Grammys Awards between 1966 and 2014, and received the National Medal of Arts from President Barack Obama in 2012.Herb co-founded the indie label, A & M Records with his business partner, Jerry Moss, which recorded artists as varied as Carole King, Cat Stevens, The Carpenters, Janet Jackson, Peter Frampton, Joe Cocker, Quincy Jones, Sergio Mendes, and The Police. A&M would go on to become one of the most successful independent labels in history. He has shown his striking work as an abstract painter and sculptor, worldwide. And through the Herb Alpert Foundation, he has given significant philanthropic support of educational programs in the arts nationwide, from the Harlem School of the Arts and Los Angeles City College to Cal Arts and UCLA. John Scheinfeld's documentary Herb Alpert is...profiles the artist, now 85, mostly from the perspective of colleagues like Questlove, Sting, and Bill Moyers. In their words, the shy, unassuming trumpeter is a musical, artistic and philanthropic heavyweight.

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Claudia Puig

FilmWeek (KPCC - NPR Los Angeles)

I love the music and I think the man is fascinating... [But] we needed a more seasoned, artful director - not just because it wasn't very well paced, but because there were things that were repetitive and others that were completely left out.

Oct 10, 2020

Full Review

Tim Cogshell

FilmWeek (KPCC - NPR Los Angeles)

I love Herb Alpert and listening to all of these stories about him and his musical legacy was absolutely fascinating to me... It's fairly decent filmmaking, but ordinary filmmaking.

Oct 10, 2020

Full Review

Mark Feeney

Boston Globe

It's mostly devoted to Alpert's blissful second marriage, to singer Lani Hall - they've been married nearly 50 years - and his philanthropic largess. But since there's a lot to gush about, that's okay.

Rated: 2.5/4

Oct 5, 2020

Full Review

James Wegg

JWR

'It just makes you feel happy'

Rated: 4/5

Nov 11, 2020

Full Review

Pat Mullen

POV Magazine

Herb Alpert is...formulaic?

Oct 22, 2020

Full Review

Chuck Foster

Film Threat

As a subject, Alpert comes across exactly like his public persona: gentle, soft-spoken, and humble.

Rated: 8/10

Oct 16, 2020

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John B

Wow. Herb Alpert Is.. shows how much Alpert contributed to music through his own recordings and through A&M Records. That he is still out on the road with his wife Lani (from Brasil '66) and his band playing so energetically at many dates a year because he just loves to play was amazing to watch. This documentary inspired me to look around to see if he was playing anywhere near me and I was lucky enough to see him play at the end of July. If you can't see him live, you have to see this documentary.

Rated 5 out of 5 stars

09/15/23

Full Review

Audience Member

This movie reveals the history of a man who has trumpeted kindness, generosity, respect for persons, empowerment of talent and a legacy of great, great...well, trumpeting! (As well as other forms of music.) He was a personal brand-builder before the term was invented, and from Sting to Quincy Jones to Questlove to astronauts it was nice to hear others' testimonies of him. As a fan of positivity I loved it, though I think even skeptics would have to accede to Herb Alpert's wonderful story.

Rated 4.5 out of 5 stars

01/13/23

Full Review

Audience Member

Such a delight to spend this time with a great artist and the joyful music he created through the years. And, to see his impact on the music world with all of the up and coming artists he supported is just incredible. Finally, what a bright and positive inspiration he is through his deep philanthropic commitments. The film brought much needed positivity to my head and heart, especially during these troubling times.

Rated 4.5 out of 5 stars

01/22/23

Full Review

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John Scheinfeld

Director

Herb Alpert

Actor

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Herb Alpert is...: Trailer 1

2:23

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Synopsis

With his trumpet he turned the Tijuana Brass into gold, earning 15 gold and 14 platinum records; He has won nine Grammys Awards between 1966 and 2014, and received the National Medal of Arts from President Barack Obama in 2012.Herb co-founded the indie label, A & M Records with his business partner, Jerry Moss, which recorded artists as varied as Carole King, Cat Stevens, The Carpenters, Janet Jackson, Peter Frampton, Joe Cocker, Quincy Jones, Sergio Mendes, and The Police. A&M would go on to become one of the most successful independent labels in history. He has shown his striking work as an abstract painter and sculptor, worldwide. And through the Herb Alpert Foundation, he has given significant philanthropic support of educational programs in the arts nationwide, from the Harlem School of the Arts and Los Angeles City College to Cal Arts and UCLA. John Scheinfeld's documentary Herb Alpert is...profiles the artist, now 85, mostly from the perspective of colleagues like Questlove, Sting, and Bill Moyers. In their words, the shy, unassuming trumpeter is a musical, artistic and philanthropic heavyweight.

Director: John Scheinfeld
Distributor: Abramorama
Genre: Documentary
Original Language: English
Release Date (Theaters): Oct 2, 2020, Limited
Runtime: 1h 53m