It

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1h 12m

Drama

List

88%

Tomatometer

16 Reviews

81%

Audience Score

2,500+ Ratings

When she first sets eyes on her new boss, the wealthy Cyrus Waltham Jr. (Antonio Moreno), department store clerk Betty Lou Spence (Clara Bow) is convinced he's got "it," an indefinable quality that makes one irresistible to the opposite sex. Betty Lou charms her employer on a date, but Cyrus suddenly cools when he hears a false story that Betty Lou has mothered an illegitimate child. Crushed by Cyrus' assumption, the shopgirl ramps up the sex appeal to win her man back and teach him a lesson.

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SMH Staff

Sydney Morning Herald

Unfortunately, the salesgirl who is supposed to have "it" must strike educated beholders as a rather vapid hoyden.

Jul 3, 2020

Full Review

Chicago Reader

A real treat.

Jan 10, 2004

Full Review

Carl Sandburg

Chicago Daily News

It is smart, funny and real. It makes a full-size star of Clara Bow and it hits William Austin out of the minor class into the upper crust of screen comedians.

Dec 14, 2021

Full Review

Mike Massie

Gone With The Twins

The pacing is swift, the expressions priceless, and the confrontational, situational comedy uproarious.

Rated: 9/10

Jul 27, 2020

Full Review

David Harris

Spectrum Culture

It isn't a complete waste of time, but what could have been sometimes outweighs what made it to the screen.

Rated: 3/5

Dec 7, 2019

Full Review

Rich Juzwiak

The Muse/Jezebel

It's a throwback, for sure, but this throw has a bit of a curve.

Jun 13, 2018

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john g

terrific - fun old-fashioned plot. her striking appearance and surprising comic talent

Rated 5 out of 5 stars

03/30/23

Full Review

william d

Back in 1927 they apparently knew how to make a chick flick that guys would like too. "It" is genuinely charming, thanks mostly to the performance of Clara Bow. She is adorable and an excellent comedic actress. Wikipedia says that at the height of her fame Bow received more than 40,000 fan letters a month. With only one foray into her oeuvre I can clearly see why.

Rated 4.5 out of 5 stars

03/31/23

Full Review

georgan g

Silly, but fun, with Clara Bow to boot! The background music adds much.

Rated 3.5 out of 5 stars

03/31/23

Full Review

Audience Member

this hoorible movie plus my good acting = no

Rated 0.5 out of 5 stars

01/20/23

Full Review

Audience Member

Clara Bow is an absolute delight in this film, and one can really see why it catapulted her into international stardom. Her face is so expressive and animated, displaying a wide range even in what is a pretty simple story, and it's clear that she has that certain indefinable something, that magnetism, that 'It" that the film is based on. I was especially tickled by her performance early on. She plays a saleswoman who falls for her employer (Antonio Moreno), and then uses his friend (William Austin) to get closer to him. She's simply charming in scenes ranging from making faces at a baby, to laying suggestively on top of her boss's desk on her tummy. The story is fairly standard, but it's well paced in its 72 minutes. Naturally, there is another woman involved, and there are also complications from the differing social classes that Bow and her boss come from, which is made worse when she has to stand up for her roommate in a way I won't describe. Watch it for Bow, who is fantastic.

Rated 4 out of 5 stars

01/13/23

Full Review

Audience Member

Finally a scary movie thats was actually awesome! It was sad, had some comedy and it actually had a plot.. loved how the kids stuck together . Hop the next one is just. As good

Rated 5 out of 5 stars

02/17/23

Full Review

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Clarence G. Badger

Director

Clara Bow

Betty Lou Spence

Antonio Moreno

Cyrus Waltham Jr.

William Austin

Monty Montgomery

Jacqueline Gadsdon

Adela Van Norman

Julia Swayne Gordon

Mrs. Van Norman

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Synopsis

When she first sets eyes on her new boss, the wealthy Cyrus Waltham Jr. (Antonio Moreno), department store clerk Betty Lou Spence (Clara Bow) is convinced he's got "it," an indefinable quality that makes one irresistible to the opposite sex. Betty Lou charms her employer on a date, but Cyrus suddenly cools when he hears a false story that Betty Lou has mothered an illegitimate child. Crushed by Cyrus' assumption, the shopgirl ramps up the sex appeal to win her man back and teach him a lesson.

Director: Clarence G. Badger
Producer: Jesse L. Lasky, Adolph Zukor
Screenwriter: Elinor Glyn, Hope Loring, Louis D. Lighton
Distributor: Paramount Pictures, Kino Video, Grapevine Video, Killiam Shows, Critics' Choice Video
Production Co: Paramount Pictures, Famous Players-Lasky Corporation
Genre: Drama
Release Date (Theaters): Feb 15, 1927, Wide
Release Date (Streaming): Jul 15, 2008
Runtime: 1h 12m

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