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It

Play trailer Poster for It 1927 1h 12m Drama Play Trailer Watchlist
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88% Tomatometer 16 Reviews 81% Popcornmeter 2,500+ Ratings
When she first sets eyes on her new boss, the wealthy Cyrus Waltham Jr. (Antonio Moreno), department store clerk Betty Lou Spence (Clara Bow) is convinced he's got "it," an indefinable quality that makes one irresistible to the opposite sex. Betty Lou charms her employer on a date, but Cyrus suddenly cools when he hears a false story that Betty Lou has mothered an illegitimate child. Crushed by Cyrus' assumption, the shopgirl ramps up the sex appeal to win her man back and teach him a lesson.
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It

Critics Reviews

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SMH Staff Sydney Morning Herald 07/03/2020
Unfortunately, the salesgirl who is supposed to have "it" must strike educated beholders as a rather vapid hoyden. Go to Full Review
Chicago Reader 01/10/2004
A real treat. Go to Full Review
Carl Sandburg Chicago Daily News 12/14/2021
It is smart, funny and real. It makes a full-size star of Clara Bow and it hits William Austin out of the minor class into the upper crust of screen comedians. Go to Full Review
Mike Massie Gone With The Twins 07/27/2020
9/10
The pacing is swift, the expressions priceless, and the confrontational, situational comedy uproarious. Go to Full Review
David Harris Spectrum Culture 12/07/2019
3/5
It isn't a complete waste of time, but what could have been sometimes outweighs what made it to the screen. Go to Full Review
Rich Juzwiak Jezebel 06/13/2018
It's a throwback, for sure, but this throw has a bit of a curve. Go to Full Review
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Audience Reviews

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john g 06/12/2022 terrific - fun old-fashioned plot. her striking appearance and surprising comic talent See more william d @acsdoug 07/08/2021 Back in 1927 they apparently knew how to make a chick flick that guys would like too. "It" is genuinely charming, thanks mostly to the performance of Clara Bow. She is adorable and an excellent comedic actress. Wikipedia says that at the height of her fame Bow received more than 40,000 fan letters a month. With only one foray into her oeuvre I can clearly see why. See more georgan g 05/18/2021 Silly, but fun, with Clara Bow to boot! The background music adds much. See more 11/05/2018 this hoorible movie plus my good acting = no See more 05/20/2018 Clara Bow is an absolute delight in this film, and one can really see why it catapulted her into international stardom. Her face is so expressive and animated, displaying a wide range even in what is a pretty simple story, and it's clear that she has that certain indefinable something, that magnetism, that 'It" that the film is based on. I was especially tickled by her performance early on. She plays a saleswoman who falls for her employer (Antonio Moreno), and then uses his friend (William Austin) to get closer to him. She's simply charming in scenes ranging from making faces at a baby, to laying suggestively on top of her boss's desk on her tummy. The story is fairly standard, but it's well paced in its 72 minutes. Naturally, there is another woman involved, and there are also complications from the differing social classes that Bow and her boss come from, which is made worse when she has to stand up for her roommate in a way I won't describe. Watch it for Bow, who is fantastic. See more 10/13/2017 Finally a scary movie that’s was actually awesome! It was sad, had some comedy and it actually had a plot.. loved how the kids stuck together . Hop the next one is just. As good See more Read all reviews
It

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Movie Info

Synopsis When she first sets eyes on her new boss, the wealthy Cyrus Waltham Jr. (Antonio Moreno), department store clerk Betty Lou Spence (Clara Bow) is convinced he's got "it," an indefinable quality that makes one irresistible to the opposite sex. Betty Lou charms her employer on a date, but Cyrus suddenly cools when he hears a false story that Betty Lou has mothered an illegitimate child. Crushed by Cyrus' assumption, the shopgirl ramps up the sex appeal to win her man back and teach him a lesson.
Director
Clarence G. Badger
Producer
Clarence G. Badger, Elinor Glyn
Screenwriter
Elinor Glyn, Hope Loring, Louis D. Lighton
Distributor
Paramount Pictures, Kino Video, Grapevine Video, Killiam Shows, Critics' Choice Video
Production Co
Paramount Pictures, Famous Players-Lasky Corporation
Genre
Drama
Release Date (Theaters)
Feb 15, 1927, Wide
Release Date (Streaming)
Jul 15, 2008
Runtime
1h 12m
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