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Drop Squad

Play trailer Poster for Drop Squad R 1994 1h 26m Drama Play Trailer Watchlist
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17% Tomatometer 6 Reviews 44% Popcornmeter 500+ Ratings
Bruford Jamison Jr. (Eriq La Salle) is an ambitious advertising executive. Despite his personal feelings, he uses offensive racial imagery in order to sell products like friend chicken and malt liquor to the African-American community. A militant activist group called the DROP Squad kidnaps Bruford in order to reprogram him with a sense of racial pride. But tensions between two Squad leaders (Ving Rhames, Vondie Curtis-Hall) complicate Bruford's re-education.
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Drop Squad

Critics Reviews

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Roger Ebert Chicago Sun-Times 01/01/2000
0.5/4
Drop Squad is like 1984, except with Big Brother as the hero. Too bad, because it raises serious issues. Go to Full Review Mal Vincent The Virginian-Pilot 03/01/2022
1.5/4
The director suggests not the slightest hint of humor - even in the overwrought "commercials" within the film. Go to Full Review Emanuel Levy EmanuelLevy.Com 10/30/2005
2/5
Dragan Antulov rec.arts.movies.reviews 08/05/2002
5/10
David Poland Hot Button (Substack) 07/26/2002
3/5
James Berardinelli ReelViews 01/01/2000
2.5/4
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Audience Reviews

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08/15/2009 Good premise for a movie See more 03/28/2009 Wish I could do this to a few people...lol See more 06/12/2008 Good but I'm white so.............I'll do the same movie with whites instead, there will be more fuckers to reeducate! All France and most of Europe! See more 08/09/2007 This is a movie that wasn't very popular-- still isn't -- but it doesn't have to be. The fact that it's underground solidifies the seriousness of the issues that ALL African Americans deal with while trying to stay real to the culture or selling out completely for the White Man's acceptance. See more 06/28/2007 If you haven't seen this you should See more 06/14/2007 This makes me think of a black panther organization that tries to get blacks back to having pride and dignity for their race. See more Read all reviews
Drop Squad

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Cast & Crew

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David C. Johnson

Director

Eriq La Salle

Bruford Jamison Jr

Vondie Curtis-Hall

Rocky Seavers

Ving Rhames

Garvey

Kasi Lemmons

June Vanderpool

Leonard L. Thomas

XB

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Drop Squad

Drop Squad (1994) View more photos

Movie Info

Synopsis Bruford Jamison Jr. (Eriq La Salle) is an ambitious advertising executive. Despite his personal feelings, he uses offensive racial imagery in order to sell products like friend chicken and malt liquor to the African-American community. A militant activist group called the DROP Squad kidnaps Bruford in order to reprogram him with a sense of racial pride. But tensions between two Squad leaders (Ving Rhames, Vondie Curtis-Hall) complicate Bruford's re-education.
Director
David C. Johnson
Producer
Shelby Stone, Butch Robinson
Screenwriter
David C. Johnson, Butch Robinson
Production Co
40 Acres & A Mule Filmworks
Rating
R
Genre
Drama
Original Language
English
Release Date (Streaming)
Nov 5, 2019
Box Office (Gross USA)
$595.7K
Runtime
1h 26m
Sound Mix
Surround, Stereo
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