Drop Squad

R

1994

1 hr. 26 min.

Drama

List

14%

7 Reviews

Tomatometer

45%

500+ Ratings

Audience Score

Bruford Jamison Jr. (Eriq La Salle) is an ambitious advertising executive. Despite his personal feelings, he uses offensive racial imagery in order to sell products like friend chicken and malt liquor to the African-American community. A militant activist group called the DROP Squad kidnaps Bruford in order to reprogram him with a sense of racial pride. But tensions between two Squad leaders (Ving Rhames, Vondie Curtis-Hall) complicate Bruford's re-education.

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Audience Member

Good premise for a movie

Rated 3.5 out of 5 stars

02/08/23

Full Review

Audience Member

Wish I could do this to a few people...lol

Rated 4 out of 5 stars

02/24/23

Full Review

Audience Member

Good but I'm white so.............I'll do the same movie with whites instead, there will be more fuckers to reeducate! All France and most of Europe!

Rated 3 out of 5 stars

02/22/23

Full Review

Audience Member

This is a movie that wasn't very popular-- still isn't -- but it doesn't have to be. The fact that it's underground solidifies the seriousness of the issues that ALL African Americans deal with while trying to stay real to the culture or selling out completely for the White Man's acceptance.

Rated 5 out of 5 stars

02/02/23

Full Review

Audience Member

If you haven't seen this you should

Rated 4.5 out of 5 stars

02/25/23

Full Review

Audience Member

This makes me think of a black panther organization that tries to get blacks back to having pride and dignity for their race.

Rated 3.5 out of 5 stars

02/13/23

Full Review

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David C. Johnson

Director

Eriq La Salle

Bruford Jamison Jr

Vondie Curtis Hall

Rocky Seavers

Ving Rhames

Garvey

Kasi Lemmons

June Vanderpool

Leonard L. Thomas

XB

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Roger Ebert

Chicago Sun-Times

Drop Squad is like 1984, except with Big Brother as the hero. Too bad, because it raises serious issues.

Rated: 0.5/4

Jan 1, 2000

Full Review

James Berardinelli

ReelViews

Rated: 2.5/4

Jan 1, 2000

Full Review

Mal Vincent

The Virginian-Pilot

The director suggests not the slightest hint of humor - even in the overwrought "commercials" within the film.

Rated: 1.5/4

Mar 1, 2022

Full Review

Emanuel Levy

EmanuelLevy.Com

Rated: 2/5

Oct 30, 2005

Full Review

Michael Szymanski

International Press Academy

Rated: 0/5

Sep 21, 2005

Full Review

Dragan Antulov

rec.arts.movies.reviews

Rated: 5/10

Aug 5, 2002

Full Review

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Synopsis

Bruford Jamison Jr. (Eriq La Salle) is an ambitious advertising executive. Despite his personal feelings, he uses offensive racial imagery in order to sell products like friend chicken and malt liquor to the African-American community. A militant activist group called the DROP Squad kidnaps Bruford in order to reprogram him with a sense of racial pride. But tensions between two Squad leaders (Ving Rhames, Vondie Curtis-Hall) complicate Bruford's re-education.

Director: David C. Johnson
Screenwriter: David C. Johnson, Butch Robinson
Production Co: 40 Acres & A Mule Filmworks
Rating: R
Genre: Drama
Original Language: English
Release Date (Streaming): Nov 5, 2019
Box Office (Gross USA): $595.7K
Sound Mix: Surround, Stereo