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Our Brand Is Crisis

Play trailer Poster for Our Brand Is Crisis 2005 1h 25m Documentary Play Trailer Watchlist
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93% Tomatometer 40 Reviews 75% Popcornmeter 2,500+ Ratings
Bolivia is on the brink of a violent coup d'etat, but that can't stop the political strategy team of GCS -- Greenberg Carville Shrum -- from putting together a slick American style re-election campaign for unpopular presidential candidate Gonzalo "Goni" Sanchez de Lozada. Featuring unprecedented access, this documentary follows Clinton administration political strategist James Carville as he leads a media assault team from the back rooms of Washington, D.C., to La Paz, the capital of Bolivia.
Our Brand Is Crisis

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Critics Consensus

Riveting and enraging, Our Brand Is Crisis peers behind the curtain of modern political campaigning and reveals a story that should be seen by citizens of all persuasions.

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Critics Reviews

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Courtney Fitzgerald Austin Chronicle This documentary by first-time director Boynton proves democracy and capitalism are disturbingly intertwined. Sep 22, 2020 Full Review John Monaghan Detroit Free Press The movie is both frightening and ironically funny, sometimes both. Rated: 3/4 Nov 24, 2006 Full Review Jeff Shannon Seattle Times Subject matter dominates over filmmaking craft in Rachel Boynton's somewhat sloppy but otherwise riveting documentary. Rated: 3/4 Aug 18, 2006 Full Review Emanuel Levy EmanuelLevy.Com Rated: B+ Feb 1, 2013 Full Review Eric Monder Film Journal International Our Brand Is Crisis is not just for political junkies and should be widely seen and discussed. Mar 1, 2007 Full Review Louis Proyect rec.arts.movies.reviews Absolutely riveting study of boneheaded intervention by James Carville consultants in Bolivian politics. Nearly as grotesque as Woody Allen's "Bananas". Oct 4, 2006 Full Review Read all reviews

Audience Reviews

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Audience Member Despite being outdated, this is a really fascinating look at how capitalism can't buy you democracy. The film follows a presidential election in Bolivia and a candidate who has democratic intentions, but is woefully out of touch with the people. "Goni" is Bolivian, but schooled in America and hires Greenberg Carville Shrum, the political strategy agency fronted by politico James Carville, to tell him how to win without having to actually get his hands dirty. He must have paid a pretty penny for their services and in the end he does win, but with a paltry 22% of the vote. His governing of the other 88% doesn't go well either. Rachel Boynton's documentary is infinitely better and more interesting than the horrible Sandra Bullock vehicle. Our Brand is Crisis is still relevant and eye opening nearly 20 years on since the USA insists on continuing with its white saviour complex - for better or worse, for altruism and profit. Rated 3.5 out of 5 stars 01/30/23 Full Review Audience Member Documental controversista para los bolivianos, pues no solo expone las tretas y de campaña del partido de Gonzalo Sánchez de Lozada, sino su verdadera personalidad. Sin mencionar el daño que les provocó y que sigue en sus memorias, demostrando lamentablemente que sin importar la marca extrangera o nacional de un partido, no hay presidente que le haga bien a Bolivia. Rated 4.5 out of 5 stars 01/23/23 Full Review Audience Member Ahh the American spirit of winning no matter what the cost. This doc really gives a glimpse at the topic of political consulting and its true cost. If nothing else, interesting to see the process and results of failed strategy but sadness from what resulted. Rated 3.5 out of 5 stars 02/18/23 Full Review Audience Member Our Brand is Crisis isn't (shouldn't be) suprising or exciting. It's a political Mondo. It's sad, I suppose, but it shouldn't teach you anything. It's only truly special becasue it's so intimate. Rated 4 out of 5 stars 01/15/23 Full Review Audience Member This is intense and amazing documentary. Rated 5 out of 5 stars 02/21/23 Full Review Audience Member Fun documentary for starting conversations on political consulting. "Arrogant" hardly begins to describe James Carville's team in Bolivia..."hubris-tastic" comes to mind. This film is also a good reminder that it's not just the sides of political issues that we should argue about, but the very choice of those issues. Rated 3.5 out of 5 stars 01/28/23 Full Review Read all reviews
Our Brand Is Crisis

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Cast & Crew

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Movie Info

Synopsis Bolivia is on the brink of a violent coup d'etat, but that can't stop the political strategy team of GCS -- Greenberg Carville Shrum -- from putting together a slick American style re-election campaign for unpopular presidential candidate Gonzalo "Goni" Sanchez de Lozada. Featuring unprecedented access, this documentary follows Clinton administration political strategist James Carville as he leads a media assault team from the back rooms of Washington, D.C., to La Paz, the capital of Bolivia.
Director
Rachel Boynton
Producer
Rachel Boynton
Screenwriter
Rachel Boynton
Production Co
British Broadcasting Corporation (BBC), Slough Pond
Genre
Documentary
Original Language
English
Rerelease Date (Theaters)
Mar 1, 2006
Release Date (Streaming)
Nov 11, 2016
Box Office (Gross USA)
$166.3K
Runtime
1h 25m