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The Beauty of Blackness

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THE BEAUTY OF BLACKNESS chronicles Fashion Fair, the first cosmetics brand created exclusively for Black women created in 1973 by Eunice Johnson, the co-founder of Ebony and Jet Magazines. The film examines Fashion Fair's rapid rise to icon status and how the brand surpassed cultural obstacles to overcome beauty standards that previously excluded people of color. Despite revolutionizing the beauty industry and becoming a household name for every Black and Brown woman in the 1970's, the brand faced a rocky media landscape and encountered challenges due to emerging competitors. The documentary follows the brand's journey to present day where, amidst an evolving industry with a new focus on inclusivity, Fashion Fair Cosmetics has been revived under the helm of two entrepreneurs, Desiree Rogers and Cheryl Mayberry McKissack. THE BEAUTY OF BLACKNESS features interviews with renowned experts, models, makeup artists, performers, and other prominent figures who have witnessed firsthand the evolution of the category and who are celebrating and continuing to redefine beauty standards for people of color.

Critics Reviews

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Karen Martin Arkansas Democrat-Gazette Co-directed by Kiana Moore and Tiffany Johnson, the beautifully photographed pay-for-play production, streaming on HBO Max, is glamorous as well as relevant in its effort to show how beauty is connected to power and whiteness. Jun 24, 2022 Full Review Jeanine T. Abraham Black Girl Nerds 'The Beauty of Blackness' is a lovely reclamation of the divine elegance, style, and power that Black women embody. Rated: 5/5 Jun 14, 2022 Full Review Read all reviews
The Beauty of Blackness

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Movie Info

Synopsis THE BEAUTY OF BLACKNESS chronicles Fashion Fair, the first cosmetics brand created exclusively for Black women created in 1973 by Eunice Johnson, the co-founder of Ebony and Jet Magazines. The film examines Fashion Fair's rapid rise to icon status and how the brand surpassed cultural obstacles to overcome beauty standards that previously excluded people of color. Despite revolutionizing the beauty industry and becoming a household name for every Black and Brown woman in the 1970's, the brand faced a rocky media landscape and encountered challenges due to emerging competitors. The documentary follows the brand's journey to present day where, amidst an evolving industry with a new focus on inclusivity, Fashion Fair Cosmetics has been revived under the helm of two entrepreneurs, Desiree Rogers and Cheryl Mayberry McKissack. THE BEAUTY OF BLACKNESS features interviews with renowned experts, models, makeup artists, performers, and other prominent figures who have witnessed firsthand the evolution of the category and who are celebrating and continuing to redefine beauty standards for people of color.
Director
Tiffany Johnson, Kiana Moore
Genre
Documentary
Original Language
English
Release Date (Streaming)
Mar 1, 2022
Runtime
1h 10m