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Season 1 – Buy It Now

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Tomatometer 1 Reviews 95% Popcornmeter 50+ Ratings
JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers, "The 100"; after getting approved, a panel selects which products join the store and who gets 20,000 dollars.
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Buy It Now — Season 1

Critics Reviews

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Andy Dehnart Reality Blurred Buy It Now comes across as a half-baked Shark Tank knock-off, a series that grossly misunderstands the appeal of the ABC reality series. Rated: D Oct 30, 2024 Full Review Read all reviews

Audience Reviews

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B D I really liked the competition aspect as well as the audience participation to actually gage if people would buy it to put it on “But it Now” Amazon Website! I actually bought Spleash, who won that episode, and love it. No more carry multiple things on a hike, it is all in one plus I can wash Jake’s feet off before he gets in the car. Brilliant invention! Rated 5 out of 5 stars 12/20/24 Full Review Andrea H I really enjoyed this show. After years and years of Shark Tank, which I love, this was a refreshing tank, allowing for an interactive experience: sharing what people actually want and why. Rated 5 out of 5 stars 12/19/24 Full Review dhoms s If you’re hooked on Shark Tank, you’ve got to check out Buy It Now! It takes the classic entrepreneur-pitching format and gives it a fresh twist by involving a live audience. This adds a whole new layer of excitement and unpredictability. And let me tell you, JB Smoove is absolutely brilliant as the host. His quick wit and natural charisma keep the energy high and the laughs coming, making it so much more than just a business show. If you’re craving something entertaining, inspiring, and full of personality, Buy It Now needs to be at the top of your watchlist! Rated 5 out of 5 stars 12/13/24 Full Review Domenica C Obsessed with Buy It Now on Amazon Prime! It’s like Shark Tank but way more fun, with a live audience and JB Smoove killing it as the host. His vibe is everything. If you’re into cool products and quick pitches, this show is a whole mood! Rated 5 out of 5 stars 12/09/24 Full Review Adhvika S The show's great! It’s like Shark Tank but with a live audience, getting real reactions from the public. If you love business shows with a bit more flair, Buy It Now is definitely worth checking out! Rated 5 out of 5 stars 12/09/24 Full Review Stephanie C I like to watch game shows with my grandchildren. I would not be able to watch this show with them because it offends me that the host uses profanity. The first time I watched two show J. B. Smoove used some of the most offensive words. sh—, God—, and ass maybe ok for a comedy act, but is not appropriate for a show young people that may be pursuing a career should watch. That is not the type of language you use when promoting your business. Rated 1.5 out of 5 stars 12/08/24 Full Review Read all reviews
Buy It Now — Season 1

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Cast & Crew

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Episodes

Episode 1 Aired Oct 30, 2024 The Panel Gets Dirty Host JB Smoove welcomes CEO Gwenyth Paltrow, Jamie Siminoff and Carmen Nestares to hear pitches from entrepreneurs; a backyard party game, an emergency medical device, a dirty snack food and a "magic in a bottle" product compete. Details Episode 2 Aired Oct 30, 2024 The Bug Scream Tabitha Brown, Jamie Siminoff and Michelle Rothman arrive to hear pitches from entrepreneurs; a beauty tool, a cleaning appliance, a fashion item and a quirky home tool compete for a spot in the store and the chance to win 20,000 dollars. Details Episode 3 Aired Oct 30, 2024 Turning Up The Spice Host JB Smoove welcomes comedian Anthony Anderson, Jamie Siminoff and Tanner Elton to hear pitches from entrepreneurs; a tech device for the urban commuter, a revolutionary kitchen tool, a royal food item and an explosively fun kids product compete. Details Episode 4 Aired Nov 6, 2024 Lions and Ducks and Skunks, Oh My! Christian Siriano, Jamie Siminoff and Carmen Nestares hear pitches from five entrepreneurs; an odor busting clothing item, a quacky collectible, a baby product, a visionary medical device and an auto first-aid kit compete. Details Episode 5 Aired Nov 13, 2024 Tony Pops Off Smoove welcomes skateboarding legend and Birdhouse founder Tony Hawk, Jamie Siminoff and Jenny Freshwater to hear pitches from four entrepreneurs; a smart home accessory, a new camping item, a refreshment and a thirst-quenching device compete. Details Episode 6 Aired Nov 20, 2024 JB Gets Stuck in the Middle Seat Host JB Smoove welcomes fashion mogul Christian Siriano, Ring Doorbell creator Jamie Siminoff and Amazon executive Carmen Nestares to hear pitches from five different entrepreneurs. Details Episode 7 Aired Nov 27, 2024 A Shocking Game of Golf JB Smoove welcomes social media sensation Tabitha Brown, Ring Doorbell creator Jamie Siminoff and Amazon executive Michelle Rothman to hear pitches from four entrepreneurs. Details Episode 8 Aired Dec 4, 2024 The Legacy of Porkchop Host JB Smoove welcomes Goop founder and Oscar winner Gwenyth Paltrow, Ring Doorbell creator Jamie Siminoff and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. Details Episode 9 Aired Dec 11, 2024 The Panel Meet Dua Leafa Comedian and AC Barbeque founder Anthony Anderson, creator Jamie Siminoff and Amazon executive Tanner Elton hear pitches; a booming tech accessory, a crunchy drink, a botanical gadget and a new must have for the tattoo community compete for a spot. Details Episode 10 Aired Dec 11, 2024 The Panel Get Confused - And They Like It JB Smoove welcomes Goop founder and Oscar winner Gwenyth Paltrow, Ring Doorbell creator Jamie Siminoff and Amazon executive Jenny Freshwater to hear pitches from four entrepreneurs. Details Episode 11 Aired Dec 11, 2024 The Panel Get Grilled JB Smoove welcomes Goop founder and Oscar winner Gwenyth Paltrow, Ring Doorbell creator Jamie Siminoff and Amazon executive Michelle Rothman to hear pitches from four different entrepreneurs. Details Episode 12 Aired Dec 11, 2024 Jamie Gets Buff JB Smoove welcomes skateboarding legend and Birdhouse founder Tony Hawk, Ring Doorbell creator Jamie Siminoff and Amazon executive Jenny Freshwater to hear pitches from four different entrepreneurs. Details Episode 13 Aired Dec 11, 2024 The Panel Find Their Haven in the Woods JB Smoove welcomes Gwenyth Paltrow, Jamie Siminoff and Michelle Rothman to hear pitches from entrepreneurs; an uplifting way to camp, an earth-friendly beverage accessory, a splash-proof toilet tool, and a portable comfort accessory compete to win. Details
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Buy It Now — Season 1

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Season Info

Executive Producer
Susan House, Jack Burgess, Tim Harcourt, Stephen Lambert
Network
Prime Video
Genre
Game Show, Entertainment
Original Language
English
Release Date
Oct 30, 2024