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The Merchants of Joy

Play trailer Poster for The Merchants of Joy 2025 1h 30m Documentary Holiday Play Trailer Watchlist
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In the city that never sleeps, five families hustle each winter to turn sidewalks into holiday outposts. The Merchants of Joy follows these Christmas die-hards as they source, sell, and safeguard a family tradition at risk. It's a warm, grounded portrait of pride, grit, and the joy they bring--one tree, one customer, one season at a time.

Critics Reviews

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Collin Souter RogerEbert.com In the end, the film has a tried-and-true message: stop working overtime to make a few bucks, slow down, and appreciate what you have Rated: 3/4 Dec 1, 2025 Full Review Brian Orndorf Blu-ray.com "Joy" is an intermittently fascinating examination of unexpected anxieties and competition. As an offering of seasonal warmth and inspiration, Aniskovich fumbles the good vibes of the documentary, offering too much time with abrasive personalities. Rated: C Nov 28, 2025 Full Review Louisa Moore Screen Zealots Festive, funny, and full of heart, this is the kind of documentary that makes you stop and think about the people behind holiday traditions we take for granted. Nov 26, 2025 Full Review Josh Bell Crooked Marquee The movie follows them over the course of a single season, and while it gets a bit repetitive, it never loses sight of the passion and grit of its subjects. Rated: B Nov 18, 2025 Full Review Read all reviews
The Merchants of Joy

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Cast & Crew

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Celia Aniskovich

Director

Owen Long

Screenwriter

Celia Aniskovich

Producer

Zoe Vock

Producer

Arthur Spector

Producer

Joshua Davis

Producer
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The Merchants of Joy

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Movie Info

Synopsis In the city that never sleeps, five families hustle each winter to turn sidewalks into holiday outposts. The Merchants of Joy follows these Christmas die-hards as they source, sell, and safeguard a family tradition at risk. It's a warm, grounded portrait of pride, grit, and the joy they bring--one tree, one customer, one season at a time.
Director
Celia Aniskovich
Producer
Celia Aniskovich, Zoe Vock, Arthur Spector, Joshua Davis, Joshuah Bearman
Screenwriter
Owen Long
Distributor
Prime Video
Production Co
Amazon MGM Studios, Dial Tone Films, Artists Equity
Genre
Documentary, Holiday
Original Language
English
Release Date (Streaming)
Dec 1, 2025
Runtime
1h 30m