Czech Dream

2004

1h 27m

Documentary

List

80%

Tomatometer

25 Reviews

76%

Popcornmeter

1,000+ Ratings

In 2003, Czech film students Vit Klusák and Filip Remunda decide to make a point about how marketing and propaganda can sway people's opinions -- by pretending to open a gigantic new supermarket. With the help of new clothing and haircuts, they transform themselves into plausible businessmen. Using a government grant, an advertising campaign is created to raise attention around Prague for the grand opening of a nonexistent store promising too-good-to-be-true bargains.

Critics Consensus

Czech Dream induces laughs, cheers, and squirms as these pranksters slyly attempt to pull a fast one on media corporations.

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Joshua Rothkopf

Time Out

Rated: 4/5

Nov 17, 2011

Full Review

Mark Feeney

Boston Globe

Let's encourage people to make fools of themselves -- then mock them when they act foolishly!

Rated: 1.5/4

Nov 9, 2007

Full Review

Michael Phillips

Chicago Tribune

A small but droll big-box comedy.

Rated: 3/4

Sep 20, 2007

Full Review

Tom Dawson

The List

Czech Dream is much more than a sophisticated stunt. As the filmmakers lay bare the process of advertising. we become aware of the comprehensive strategies by which we as consumers are targeted.

Rated: 4/5

Apr 26, 2019

Full Review

Jules Brenner

Cinema Signals

an over-intellectual meditation on capitalism run amok, with cynicism the side note

Rated: 2.5/5

Jan 26, 2008

Full Review

Sean Axmaker

Seattle Post-Intelligencer

Somewhere in the realm between performance art, political theater and cinematic prank lies this documentary about the branding and marketing of a non-existent hypermarket...

Rated: B+

Sep 13, 2007

Full Review

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Audience Member

This film provides for a mix of nervous dread for the unsuspecting public, disgust for the unbridled power of advertising and money, and admiration for the testicular fortitude of the two film students responsible for putting it all together. Definitely anti-capitalist in its message, and searingly effective. Eat your heart out, Michael Moore.

Rated 4 out of 5 stars

02/16/23

Full Review

Audience Member

what a final year project. thought it was entertaining and funny, though it was rather disconcerting to see that old lady on crutches hobbling along. there were definitely laughs in here for me; this one here certainly wasn't dry like some docu/ mockumentaries.

Rated 3 out of 5 stars

01/19/23

Full Review

Audience Member

A very decent movie about the true, destructible nature of consumerism and how easy it is to manipulate people in the contemporary world. Only a few, shiny, glittering and fancy marketing tricks may turn people into blind, money-spending machines, insatiable for their own sake. It's intelligent, a bit resembling the Morgan Spurlock documentaries, but all in all it's a prankster's dream and a movie that provides a truly scary message.

Rated 3.5 out of 5 stars

02/26/23

Full Review

Audience Member

One of the greatest movies describing the world we live in. The world of advertising, or the dreamworld.

Rated 4.5 out of 5 stars

01/29/23

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Audience Member

A clever scheme with underlying political ideology induce some laughs based on the reaction of czech patrons yet the 60 minutes prior fall flat

Rated 3 out of 5 stars

02/25/23

Full Review

Audience Member

DocumentÃ¡rio crÃtico, que mostra toda a obssessÃ£o compulsiva consumista atual, e como formas interessantes da atuaÃ§Ã£o e estratÃ (C)gia de publicidade e marketing interferem e influenciam a sociedade. Gostei.

Rated 4 out of 5 stars

02/23/23

Full Review

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Vit Klusak

Director

Filip Remunda

Director

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Critical Consensus: "Silver Surfer" Trips Fantastically, "Nancy Drew" Without a Clue, "DOA" Dead on Arrival

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Synopsis

In 2003, Czech film students Vit Klusák and Filip Remunda decide to make a point about how marketing and propaganda can sway people's opinions -- by pretending to open a gigantic new supermarket. With the help of new clothing and haircuts, they transform themselves into plausible businessmen. Using a government grant, an advertising campaign is created to raise attention around Prague for the grand opening of a nonexistent store promising too-good-to-be-true bargains.

Director: Vit Klusak, Filip Remunda
Genre: Documentary
Original Language: Czech
Release Date (Streaming): May 22, 2017
Box Office (Gross USA): $17.4K
Runtime: 1h 27m