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Season 1 – BAIT

Play trailer 1:36 Poster for Season 1 – BAIT Premieres Mar 25 Drama Comedy Sci-Fi Play Trailer Watchlist
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100% Tomatometer 6 Reviews Popcornmeter 0 Ratings
London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime.

Critics Reviews

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Daniel Fienberg The Hollywood Reporter 2d
It’s more interesting and worthy of admiration than necessarily great, but you can see the greatness on the periphery. Go to Full Review
Kaiya Shunyata RogerEbert.com 2d
A fascinating look at the psychological cost of performing, both on- and off-camera, it is undeniably one of the funniest and most electrifying shows of the year. Go to Full Review
Asyia Iftikhar metro.co.uk 2d
4/5
This show does a magnificent job of portraying the diaspora experience... Go to Full Review
Amelia Harvey Frame Rated 2d
4/5
Through all its eccentricities, Bait uses dark humour to explore identity, class, toxic masculinity, and the complicated space of assimilation. Go to Full Review
Tania Hussain Collider 2d
7/10
It moves between industry satire, family comedy, social anxiety, and something much darker, without fully settling into one lane. Go to Full Review
Abe Friedtanzer Awards Buzz 2d
8/10
It’s a treat to see Ahmed, who has recently leaned into strong drama, return to his comedy roots with a project that’s considerably more serious than Four Lions but still knows how to embed humor into its story. Go to Full Review
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Episodes

Episode 1 Airs Mar 25 London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime. Details Episode 2 Airs Mar 25 TO TROLL, TO PROVOKE London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime. Details Episode 3 Airs Mar 25 HOUSE OR HOME London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime. Details Episode 4 Airs Mar 25 LOYALTY, ALLEGIANCE London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime. Details Episode 5 Airs Mar 25 LURE, PART OF A TRAP London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime. Details Episode 6 Airs Mar 25 THE SUBTLE ONE London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime. Details

Season Info

Director
Bassam Tariq
Executive Producer
Riz Ahmed, Ben Karlin, Jake Fuller, Roopesh Parekh, Allie Moore
Screenwriter
Riz Ahmed
Network
Prime Video
Genre
Drama, Comedy, Sci-Fi
Original Language
British English
Release Date
Mar 25, 2026