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Season 1 – BAIT

Play trailer 1:36 Poster for Season 1 – BAIT Mar 2026 Drama Comedy Sci-Fi Play Trailer Watchlist
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97% Tomatometer 36 Reviews 81% Popcornmeter 100+ Ratings
London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime.
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BAIT — Season 1

BAIT — Season 1

What to Know

Critics Consensus

Riz Ahmed creates and stars in this compassionate, humor-filled meta-satire that dazzlingly lures in its audience like delicious BAIT.

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Critics Reviews

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Randy Myers San Jose Mercury News Apr 2
4/4
It is that more nuanced self-awareness that makes “Bait” a standout, a comedy with bristles attached to it. Go to Full Review Geordie Gray The Australian Mar 27
This is the trick that Bait pulls off so well. It circles serious themes, identity, visibility, the degradations and calculations required to stay in the room, without ever lapsing into piety. Go to Full Review Peter Travers The Travers Take Mar 27
3.5/4
As a brown actor auditioning to be the next James Bond, Riz Ahmed makes this so-called sitcom bait for viewers to consider the deeper implications of racial and cultural identity. It’s the freshest and funniest series of the new year. Go to Full Review Marlon Wallace The M Report (WBOC.com) 2d
One of the themes of the series is the cost or price of success and fame, particularly in Hollywood. It's a theme that could be applied to success in the corporate world in general. That theme is selling out versus staying true to your roots. Go to Full Review Alci Rengifo Entertainment Voice Apr 1
It's not a raging, bitter show, but a wise one that is also deliriously funny. Go to Full Review Rob Owen Pittsburgh Tribune-Review Apr 1
Ahmed created the series, and he’s clearly having a blast making fun of himself and wringing laughs from the situations he puts his alter ego into, absurd as they often are. Go to Full Review Read all reviews

Audience Reviews

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Gareth V @geewah 3d It's ambitious, well performed, and culturally specific in ways that feel fresh, but it doesn't fully deliver on its own premise and the tonal inconsistency in the back half lets it down. See more Esra Y @RT95409318 4d Excellent character study. Humor hit the mark as well. See more Pavan N. @Pnakk 5d Weird and fun binge.. See more Amy R @RT86709831 5d Absolutely loved it. Watched with my teen son and we loved one glimpse into one version of Pakistani culture. Beautiful, brutal story of navigating family and culture. And finding one’s true self. 🙏🏼 See more Drazen D @RT75560285 Apr 2 I love everything from Guz Khan, but this is simply not really funny. Main character is not likable and the whole premise is just not funny. Did I mention it is not funny? See more Helen R @HeleneR Apr 1 This is full of joy. Riz Ahmed is a genius. Made me laugh, made me think, made me listen to all the music on Spotify. One of the greatest cast ensemble I’ve seen on any show, specially the mother/son previously seen as mother/Hamlet. Wonderful. See more Read all reviews
BAIT — Season 1

My Rating

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Cast & Crew

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Riz Ahmed

Creator

Riz Ahmed

Shah Latif

Guz Khan

Zulfi

Sheeba Chaddha

Tahira

Aasiya Shah

Q

Sajid Hasan

Parvez

Episodes

Episode 1 Aired Mar 25, 2026 Blatant, Not Subtle Out of work actor Shah Latif blows his audition for the role of a lifetime; his desperate effort to put himself back in the mix throws his personal and professional life into chaos. Details Episode 2 Aired Mar 25, 2026 TO TROLL, TO PROVOKE Shah's family grills him on the rumors; he faces a bizarre physical training session. Details Episode 3 Aired Mar 25, 2026 HOUSE OR HOME A hallucinatory sequence where Shah envisions his life as a global superstar. Details Episode 4 Aired Mar 25, 2026 LOYALTY, ALLEGIANCE Public backlash and fan theories reach a fever pitch. Details Episode 5 Aired Mar 25, 2026 LURE, PART OF A TRAP Shah returns home to find his family missing and evidence of foul play; with the help of an unlikely companion, a spiraling Shah searches the city, trying and failing to enlist help from everybody and anybody. Details Episode 6 Aired Mar 25, 2026 THE SUBTLE ONE The clock ticks on Shah's final callback for the role of a lifetime; Shah struggles to piece together what happened to him and his family over the last four days and must confront the real reason he blew his audition. Details
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BAIT — Season 1

Bait: Season 1 Trailer Bait: Season 1 Trailer 1:36 View more videos
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BAIT — Season 1

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Season Info

Director
Bassam Tariq
Creator
Riz Ahmed
Executive Producer
Riz Ahmed, Ben Karlin, Jake Fuller, Roopesh Parekh, Allie Moore
Network
Prime Video
Genre
Drama, Comedy, Sci-Fi
Original Language
British English
Release Date
Mar 25, 2026