Make|SHIFT

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1:21

Make|SHIFT

2021

1h 16m

Documentary

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100%

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5 Reviews

Popcornmeter

Fewer than 50 Ratings

Make|SHIFT is a documentary film by WP Engine exploring the art and science behind the advertising industry's 20+ year evolution. Hear from a range of industry leaders from developers to designers to creative directors to founders at some of the most innovative agencies in the world, both small and large, digital and traditional. The film takes an inside look at how these makers and agencies have shifted and re-shifted their skillsets, creativity, and businesses, as new creative technologies emerged, declined, and were replaced by the next technology in an endless cycle of change. Make|SHIFT shines light on this beautifully frustrating pattern, and celebrates the makers that have embraced the shift...and in doing so, helped drive the internet forward.

Carey-Ann Pawsey

Orca Sound

Quickly into this documentary we understand that the shifts and evolution going on within advertising will always be the way. Nature of the beast.

Rated: 3/5

Apr 13, 2021

Full Review

Rob Rector

Film Threat

make|SHIFT serves as a lively look into the ad landscape. It also is an inspirational account for young artists looking to enter the marketing/advertising industry.

Rated: 7/10

Apr 11, 2021

Full Review

Nathaniel Muir

AIPT

A fun look at the history of ads. There are some good points that will intrigue the general viewer. Some great nostalgia and interviews.

Apr 5, 2021

Full Review

Tom Santilli

Movie Show Plus

Any small business person or really anyone selling anything should make Make|SHIFT required viewing.

Rated: B+

Apr 1, 2021

Full Review

Jennie Kermode

Eye for Film

If you've never given advertising much though, you'll find this documentary a real eye-opener.

Rated: 4/5

Mar 31, 2021

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Audience Member

Super great overview of how the ad industry moved to embrace digital and the stories of the pioneers who helped lead the way. Must see for anyone at an agency or involved in digital creative work.

Rated 5 out of 5 stars

02/08/23

Full Review

Audience Member

I loved everything about this doc — from all of the nostalgic advertising footage to the personal, genuine interviews that take place from start to finish — it left me feeling inspired to embrace creative challenges and try new things.

Rated 5 out of 5 stars

01/15/23

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Casey Suchan

Director

Tim Cawley

Director

Amy Avery

Actor

Nick Law

Actor

Justin Lewis

Actor

Andy Thelander

Actor

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Make|SHIFT: Trailer 1

1:21

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Synopsis

Make|SHIFT is a documentary film by WP Engine exploring the art and science behind the advertising industry's 20+ year evolution. Hear from a range of industry leaders from developers to designers to creative directors to founders at some of the most innovative agencies in the world, both small and large, digital and traditional. The film takes an inside look at how these makers and agencies have shifted and re-shifted their skillsets, creativity, and businesses, as new creative technologies emerged, declined, and were replaced by the next technology in an endless cycle of change. Make|SHIFT shines light on this beautifully frustrating pattern, and celebrates the makers that have embraced the shift...and in doing so, helped drive the internet forward.

Director: Casey Suchan, Tim Cawley
Producer: Mary Ellen Dugan, David Fossas, Carley Thompson, Jeremy Coon, Barry Poltermann, Denise Roberts McKee, Dorothy Urlich
Genre: Documentary
Original Language: English
Release Date (Streaming): Mar 30, 2021
Runtime: 1h 16m