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Make|SHIFT

Play trailer 1:21 Poster for Make|SHIFT 2021 1h 16m Documentary Play Trailer Watchlist
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100% Tomatometer 5 Reviews Popcornmeter Fewer than 50 Ratings
Make|SHIFT is a documentary film by WP Engine exploring the art and science behind the advertising industry's 20+ year evolution. Hear from a range of industry leaders from developers to designers to creative directors to founders at some of the most innovative agencies in the world, both small and large, digital and traditional. The film takes an inside look at how these makers and agencies have shifted and re-shifted their skillsets, creativity, and businesses, as new creative technologies emerged, declined, and were replaced by the next technology in an endless cycle of change. Make|SHIFT shines light on this beautifully frustrating pattern, and celebrates the makers that have embraced the shift...and in doing so, helped drive the internet forward.

Critics Reviews

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Carey-Ann Pawsey Orca Sound 04/13/2021
3/5
Quickly into this documentary we understand that the shifts and evolution going on within advertising will always be the way. Nature of the beast. Go to Full Review Rob Rector Film Threat 04/11/2021
7/10
make|SHIFT serves as a lively look into the ad landscape. It also is an inspirational account for young artists looking to enter the marketing/advertising industry. Go to Full Review Nathaniel Muir AIPT 04/05/2021
A fun look at the history of ads. There are some good points that will intrigue the general viewer. Some great nostalgia and interviews. Go to Full Review Tom Santilli Movie Show Plus 04/01/2021
B+
Any small business person or really anyone selling anything should make Make|SHIFT required viewing. Go to Full Review Jennie Kermode Eye for Film 03/31/2021
4/5
If you've never given advertising much though, you'll find this documentary a real eye-opener. Go to Full Review Read all reviews

Audience Reviews

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06/02/2021 Super great overview of how the ad industry moved to embrace digital and the stories of the pioneers who helped lead the way. Must see for anyone at an agency or involved in digital creative work. See more 04/05/2021 I loved everything about this doc — from all of the nostalgic advertising footage to the personal, genuine interviews that take place from start to finish — it left me feeling inspired to embrace creative challenges and try new things. See more Read all reviews
Make|SHIFT

My Rating

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Cast & Crew

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Casey Suchan

Director

Tim Cawley

Director

Amy Avery

Actor

Nick Law

Actor

Justin Lewis

Actor

Andy Thelander

Actor
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Make|SHIFT

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Make|SHIFT

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Movie Info

Synopsis Make|SHIFT is a documentary film by WP Engine exploring the art and science behind the advertising industry's 20+ year evolution. Hear from a range of industry leaders from developers to designers to creative directors to founders at some of the most innovative agencies in the world, both small and large, digital and traditional. The film takes an inside look at how these makers and agencies have shifted and re-shifted their skillsets, creativity, and businesses, as new creative technologies emerged, declined, and were replaced by the next technology in an endless cycle of change. Make|SHIFT shines light on this beautifully frustrating pattern, and celebrates the makers that have embraced the shift...and in doing so, helped drive the internet forward.
Director
Casey Suchan, Tim Cawley
Producer
Mary Ellen Dugan, David Fossas, Carley Thompson, Jeremy Coon, Barry Poltermann, Denise Roberts McKee, Dorothy Urlich
Genre
Documentary
Original Language
English
Release Date (Streaming)
Mar 30, 2021
Runtime
1h 16m