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Buy Now: The Shopping Conspiracy

Play trailer Poster for Buy Now: The Shopping Conspiracy 2024 1h 24m Documentary Play Trailer Watchlist
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Tomatometer 5 Reviews 78% Popcornmeter 100+ Ratings
This subversive documentary unpacks the tricks brands use to keep their customers consuming -- and the real impact they have on our lives and the world.
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Buy Now: The Shopping Conspiracy

Critics Reviews

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Jonathan Romney Financial Times Buy Now! is not just about the mechanisms of modern hucksterism. It also examines the results of the addictive consumption and excessive production that drive each other in an ecologically catastrophic vicious circle. Rated: 3/5 Nov 21, 2024 Full Review Stephen Silver The SS Ben Hecht This is the latest in a series of one of my least favorite types of documentaries, one that uses scaremongering and spooky music to warn against nefarious actions of tech when most of what it exposes is either common knowledge or otherwise obvious. Dec 6, 2024 Full Review Charles Solomon FilmWeek (KPCC - NPR Los Angeles) They've got some amazing people to interview... But then they don't know what to do with them. Dec 5, 2024 Full Review John Serba Decider Buy Now delivers a few eye-opening facts and figures and exposes some ugly corporate practices, but it’s ultimately too annoyingly gimmicky and thematically cluttered to be effective. Dec 4, 2024 Full Review Kat Halstead Common Sense Media This timely documentary raises awareness of not only the environmental impact of excess shopping, but also the levels of manipulation going on behind the scenes that keep us hooked on wanting (and needing) more. Dec 4, 2024 Full Review Read all reviews

Audience Reviews

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Dougie D Enjoyed the film, there were some interesting stories from people up to CEO level in FMCG companies, and people in waste management, but it could have been so more. Some shocking figures, eg 190,000 garments manufactured every minute, but it didn't delve any deeper. Mentioned microplastics, for about 30 seconds; the recycling farce but didn't elaborate much; "donated" waste sent to Africa but just showed a polluted beach. There was little shock value, very underpowered, no real warning of where this will lead us, and the film was packed with AI graphics, seemingly like it was intended for instagram - which may have been deliberate as that may be the target. In the end it was interesting but with no clear threatened outcome, it was overall too watered down to be alarming - or to make a difference. Rated 3 out of 5 stars 02/04/25 Full Review Griselda A Major disappointment. There is important information in this film that is well worth hearing. But the majority of the film is all these weird AI visuals and audio that bridge the gaps between tidbits of actually interesting and useful soundbites from the interviewees. Rated 2.5 out of 5 stars 01/21/25 Full Review Sydney M The editing was very gimmicky and annoying and I believe they’re using lots of AI for the imaging and that is frustrating. The people they interviewed are great but don’t get enough time to speak Rated 1.5 out of 5 stars 01/19/25 Full Review Vittorio T "Buy Now" is ipnotizing One of the most thoughtful video I've seen in a while. You should watch it. The story is told in a way it can be seen with the right eyes. It clearly shows how the people behind the movie are neat in their fight against the "system" (I know, bloated word but yeah, let's call it that way). It makes sure to grab your attention, in the way you're used to, when you scroll and you see a "Buy Now" button and bunch of bright colors. Not by keep you looking at just a sad, insanely rich footage of dumpsters accumulating waste every second. No, they make it so nice and tidy, yet somewhat twisted, even picturing and visualizing the data about how many smartphones are produced every day, by making it pop out of the streets in computer graphic. So yeah, it's cool, you're watching. And then they say something insane like "yes, I worked ad Amazon for years, I know what I'm saying and they fired me. this is where we are". And there you're not just watching. You're listening. And you see the truth. Naked. You see all the things you've been ignoring without even knowing, and you're not just called to action, you're really called to think deeply about what you care about and why. Because that's what you're doing, no matter how anesthetized you are. And if by any chance you feel like you're now, while watching the documentary, out there opening the Truman Show's door, keep that door open, you're waking up, don't fall back asleep. And don't be scared. You can stay by the door if you don't feel like diving through it. It's ok. Just keep it open because it's there, and you should watch it for what it is, realize the world you're into and fix things up while you're awake. Rated 4.5 out of 5 stars 01/15/25 Full Review Amanda C I can’t believe they were able to get such great people to interview, and then came out with THIS. There is nothing new here. Not only that, but the format is verybfrustrating. They needed to take all of the time spent on weird graphics/music/knock-off Alexa narrating, and put it into coming up with some intelegent questions to ask a panel of people who had the potential to be very very intresting. Rated 1 out of 5 stars 01/11/25 Full Review Sue M Maps together the production and post consumption connections in an effort to show the reality of marketing and manipulation , and exponential increases in over production and waste. It takes a while to get to the impact of waste piles, microplastics, and other toxins on our environment. Maybe starting with this might have helped with engagement. Rated 4.5 out of 5 stars 01/07/25 Full Review Read all reviews
Buy Now: The Shopping Conspiracy

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Cast & Crew

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Movie Info

Synopsis This subversive documentary unpacks the tricks brands use to keep their customers consuming -- and the real impact they have on our lives and the world.
Director
Nic Stacey
Distributor
Netflix
Genre
Documentary
Original Language
English
Release Date (Streaming)
Nov 20, 2024
Runtime
1h 24m
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