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Season 1 – On Brand With Jimmy Fallon

Play trailer Poster for Season 1 – On Brand With Jimmy Fallon Premieres Tue Sep 30 Reality Play Trailer Watchlist
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Late-night icon Jimmy Fallon and marketing Hall of Famer Bozoma Saint John join forces in a new business competition where they challenge 10 people from across the country to pitch and execute marketing campaigns for eight world-famous brands. The contestants design billboards on the ground and in the sky, direct commercials featuring celebrity guests, write musical jingles and more. Representatives from each brand will select the winning ideas and incorporate them into real-world campaigns. The person who lands the most accounts earns the title "Innovator of the Year" and the grand prize of $100,000.

Cast & Crew

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Jimmy Fallon

Host

Bozoma Saint John

Host

Jimmy Fallon

Executive Producer

Brien Meagher

Executive Producer

Rhett Bachner

Executive Producer

Philippa Wells

Executive Producer

Episodes

Episode 1 Airs Tue Sep 30 10K Store Merch Drop The On Brand Agency opens its doors to its first client, Dunkin'; ten creatives pitch their ideas for a breakfast campaign for the chance to win the first account and see their campaign and merch designs launched in 10,000 Dunkin' stores. Details Episode 2 Airs Fri Oct 3 Billboard in the Sky Southwest Airlines enlists the On Brand Agency to help tout something extra that's arriving inflight; the stakes are sky-high as the winner will see their campaign brought to life as a commercial plane wrap; the losers are at risk of elimination. Details Episode 3 Airs Tue Oct 7 Fashion Capital Takeover Host Jimmy Fallon and marketing expert Bozoma Saint John challenge 10 everyday people to create marketing campaigns for eight world-famous brands in the hopes of landing the accounts, seeing their ideas executed nationwide and winning $100,000. Details Episode 4 Airs Fri Oct 10 Diners, Drive Ins and Housewives Host Jimmy Fallon and marketing expert Bozoma Saint John challenge 10 everyday people to create marketing campaigns for eight world-famous brands in the hopes of landing the accounts, seeing their ideas executed nationwide and winning $100,000. Details
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On Brand With Jimmy Fallon — Season 1

On Brand With Jimmy Fallon On Brand With Jimmy Fallon On Brand With Jimmy Fallon View more photos

Season Info

Executive Producer
Jimmy Fallon, Brien Meagher, Rhett Bachner, Philippa Wells, Kelly Powers
Network
NBC
Rating
TV-PG
Genre
Reality
Original Language
English
Release Date
Sep 30, 2025