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Beanie Mania

Play trailer 1:48 Poster for Beanie Mania 2021 Documentary Play Trailer Watchlist
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100% Tomatometer 9 Reviews 70% Popcornmeter Fewer than 50 Ratings
Beanie Babies, the stuffed toys created by Ty Warner that inspired a collecting craze in the late 90s, are the subject of this eye‐opening, nostalgic, and endlessly‐entertaining documentary film. BEANIE MANIA is a layered and riveting look at how a children's toy spawned an unprecedented investment bubble and a frenzy of American greed. The documentary features illuminating interviews with passionate collectors, notable influencers and company insiders.

Critics Reviews

View All (9) Critics Reviews
Priyanka Bose AV Club Beanie Mania weaves an entertaining, fast-paced narrative... Rated: A- Dec 22, 2021 Full Review Daniel Fienberg The Hollywood Reporter Beanie Mania offers only limited depth and it's hard to imagine any viewer not being left with serious questions throughout, but as a superficial, hastily glossed nostalgic oddity, it's a tidy way to wrap your 2021 viewing. Dec 22, 2021 Full Review Bill Brioux Brioux.tv As the old saw goes, truth is stranger than fiction, and Beanie Mania proves the point. Aug 18, 2023 Full Review Collin Garbarino WORLD The family-friendly Beanie Mania is a nostalgia-laden look at the popular toy, but the documentary also offers a cautionary tale about what can happen when people become greedy. Rated: 4/4 Feb 17, 2022 Full Review Linda Cook OurQuadCities / WHBF-TV (Illinois) It's an enjoyable look at a '90s craze I remember well. Rated: 3/4 Jan 30, 2022 Full Review Stephanie Morgan Common Sense Media Despite the narrow perspective of many of its subjects, this documentary still tells a fascinating tale of how a small group of collectors ended up causing a national frenzy during the height of American consumerism. Rated: 3/5 Jan 18, 2022 Full Review Read all reviews

Audience Reviews

View All (3) audience reviews
Audience Member This review may contain spoilers. A woman boards an airplane headed to Hawaii. In the woman's hand is a duffle bag filled with products she doesn't want seen and can't trust them to be shipped. In exchange for the bag, the woman receives $20,000 cash. No, the bag is not filled with drugs or counterfeit goods, it's filled with…Beanie Babies. The year was 1993 and a new company known as Ty Inc. was about to embark on a journey filled with chaos and heartbreak. At the time, Ty only employed approximately 14 people in a small, 5 room office building. In these offices, Beanie Babies would be created, cementing Ty Inc.'s spot in toy history. Clever business tactics coupled with a booming secondary market and sprinkled with a FOMO (Fear of Missing Out) that is uniquely American, Beanie Mania was created. From 1993 to 1996, Beanie Babies were not much more than a pile of beanbags that mom and pop gifts shops had trouble moving. As we know, the slow sales didn't last long. In 1996, Ty saw a 1000% increase in total sales. As the years moved on, the creatures' following started to grow. Sales increased, things like trade shows and special Beanie Baby publications started appearing, and a little thing called the internet popped up in American homes. While all of these things factored into Beanie Mania, you'll learn in this film that it wasn't until Ty Warner (creator of the Beanie Baby) decided to retire certain babies, 51 to be exact, that collectors took notice. Suddenly people turned collecting Beanie Babies from a hobby into an investment plan. During the height of Beanie Mania, it wasn't uncommon to read an article about someone investing $10, $20, even $60,000 into the stuffed animals. People of the '90s thought Beanie Babies were a safe investment sure to stand the test of time. After all, eBay resellers topped $500,000 in profit in 1997 alone. According to Beanie Mania, at any given point there was up to 100 price guide publications on bookshelves, only adding to the mirage that investing in stuffed animals was a sound economic venture. Ty Warner knew how to keep the Beanie market fresh. By limiting his availability to the media, giving the illusion of scarcity, and refusing to enter business agreements, an artificial market was created. In 1998, sales of Beanie Babies topped $1.4 billion. By the new millennia, sales began to slow and people quickly started to regret all the time and money spent on a bag of plastic beans. In the modern day, Beanie Babies have once again started to make a comeback; this time, not in lieu of anyone's 401k plans. The Film: Beanie Mania showcases a number of people who were considered heavy hitters during the height of the beanie baby pandemonium. Primarily made up of stay at home moms, this core group of collectors took a fun hobby to an extreme, and, in some cases, got rich along the way. This group of beanie crazed devotees made cross-country road trips, created spreadsheets for their inventory lists, and even made their love official with a vanity license plates "B BABIES" on their new Mercedes–of course paid for with profits from Beanie Baby reselling. Kind of like crazy cat ladies, except the cats were stuffed, we see people hoarding stuffed animals all over their houses and consuming their lives. Some of those interviewed even admitted that their beanie collecting went from a hobby to a full addiction. Collectors risked credit card debt and bankruptcy all for the purposes of owning a few rare beanies. As Beanie Mania enters it's final few minutes, archived footage gives homage to all the people in the late-1990s that wishfully stated that there was no end in sight and touted what a fine investment Beanie Babies would be. Although we may see random upticks in the toy's demand on sites like eBay, a lot millennials are left with nothing more than boxes of stuffed animals worth a few bucks, thanks in part to their parents greed taking over the market of a childhood toy. Worth the Watch? Yes. Beanie Mania is filled to the brim with 90s nostalgia. From classic Socker Boppers commercials, the obnoxious sound of dial up internet, and tons cringe worthy footage of what at home computing used to look like, the film is a blast for those of us whose formative years were in the late-90s. Sadly, the film will also indirectly showcase how FOMA can completely take over an individual's life affecting their relationships and financial health. The stories featured in the documentary will having you shaking your head, wondering how people got so wrapped up in the Beanie craze. I would have liked to seen a little more time spent on the history of Ty Inc. and how the idea of Beanie Babies was created. Even with the lack of Ty history, high quality archived news footage of Beanie Baby history pieced together with interviews from some of the earliest supporters of the toy, tells a great story of a crazy, yet some how simpler time, an era called Beanie Mania. -The Documentary District- Rated 3.5 out of 5 stars 02/18/23 Full Review Audience Member Decent documentary on the late 90s Ty Beanie Babis fad. Nothing spectacular but interesting information. Rated 3.5 out of 5 stars 12/27/21 Full Review Audience Member Fine enough documentary but not particularly noteworthy Rated 3 out of 5 stars 02/06/23 Full Review Read all reviews
Beanie Mania

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Movie Info

Synopsis Beanie Babies, the stuffed toys created by Ty Warner that inspired a collecting craze in the late 90s, are the subject of this eye‐opening, nostalgic, and endlessly‐entertaining documentary film. BEANIE MANIA is a layered and riveting look at how a children's toy spawned an unprecedented investment bubble and a frenzy of American greed. The documentary features illuminating interviews with passionate collectors, notable influencers and company insiders.
Director
Yemisi Brookes
Genre
Documentary
Original Language
English
Release Date (Streaming)
Dec 23, 2021