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Pink Ribbons, Inc.

Released Jun 1, 2012 1h 37m Documentary List
89% Tomatometer 37 Reviews 77% Popcornmeter 1,000+ Ratings
Filmmaker Léa Pool sheds light on how the fight against breast cancer has led to a financial windfall for certain corporations and marketing firms.

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Pink Ribbons, Inc.

Critics Reviews

View All (37) Critics Reviews
Moira MacDonald Seattle Times In the 98 minutes of "Pink Ribbons, Inc.," a wealth of information and images flit past, many intended to raise eyebrows if not ire. Rated: 3/4 Aug 2, 2012 Full Review Carrie Rickey Philadelphia Inquirer You have to agree with the advocates who charge that some corporations are milking cancer. Rated: 3/4 Jul 26, 2012 Full Review Joe Williams St. Louis Post-Dispatch "Pink Ribbons, Inc." is a colorful indictment of corporate infestation, but it's missing a prescription. Rated: 2.5/4 Jul 19, 2012 Full Review Richard Propes TheIndependentCritic.com An informative and entertaining documentary. Rated: 3.5/4.0 Sep 20, 2020 Full Review C.J. Prince Way Too Indie Pink Ribbons, Inc. may look uninteresting with its generic documentary format, but the content easily does all of the work. Rated: 7.4/10 Jul 3, 2019 Full Review Kelly Jane Torrance Washington Examiner [After] watching the hard-hitting documentary Pink Ribbons, Inc., you'll never look at that pink toothbrush, food processor or T-shirt the same way again. Rated: 3/4 Jan 3, 2019 Full Review Read all reviews

Audience Reviews

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dustin d Pink Ribbons, Inc. exposes the "pink washing" racket that distracts well-meaning people with advocacy for "the cure" to breast cancer while discounting prevention. I learned anything with a pink ribbon on it probably either contains a carcinogen, or is made by a company that knowingly manufactures carcinogens. I disagreed with the premise capitalism is to blame for increasing breast cancer rates--corruption isn't unique to capitalism. However, I do agree we need an answer to why breast cancer has been on the rise since the 1940s. Rated 3.5 out of 5 stars 03/31/23 Full Review Audience Member This movie was interesting in two ways and seriously flawed in the most important ways. It was interesting in that it showed the hysteria and cultural phenomena that is the breast cancer awareness campaign. And it was interesting that it showed how this movement has partly been coopted by corporate interests and those who make money off aligning with them. But it cannot recover from the way that it does not call out the sexist, misleading nature of the movement itself. They act like this is the only major disease and that this disease is more horrible tha others because only women have breasts. But what about prostate cancer which affects and kills just as many men? Or testicular cancer? Isn't it wrong to use sexism to benefit one gender over the other? Who isnt aware of breast cancer? why not lung cancer awareness, colorectal cancer? diabetes. This pink ribbon campaign is a feminist-fueled anti-male campaign that it does not surprise me that some are getting rich from. Why dont we all wear blue for prostate cancer? why dont wa all shave our heads for childhood leukemia. What sheep have we become? these are the important questions that this movie does not question. Rated 1 out of 5 stars 02/03/23 Full Review Audience Member Quite well made. Shows how good intentions without direction will not bring the right results. Rated 4 out of 5 stars 01/17/23 Full Review Audience Member A very telling story that broke at the same time when this movie was released: A director for Komen, the evil money-grubbing profiteer profiled in this smug self-righteous documentary, cut off funding to Planned Parenthood. The people at PP and their allies squealed like stuck pigs when that flow of dirty, capitalist money was cut off. It was restored shortly afterward because of the backlash. The money raised DOES fund a lot of research, if "Pink Ribbons, Inc" would prefer not to have it maybe they can donate all $25K this film grossed to a more acceptable fund. Rated 0.5 out of 5 stars 02/09/23 Full Review Audience Member Assumed it was going to simply be about the dollars the 'Pink Ribbon' movement has raised and question how much of the money goes to research... BUT it was actually a lot larger exploration- questioning the value or the movement. The larger questions seem to be 'what should activism look like', 'is this movement really targeting the root of the cancer questions (or just funding 'big pharm' endeavours)), 'have they just branded the cause', and 'is the movement too rosy given the reality of the disease and the brutal effects'. It's hard to not cheer for those that are finding some peace in their walk and feeling that they are making a difference (and maybe there's always a rationale to spread positivity...)- but this documentary does some pretty solid questioning of the Pink Ribbon culture (and there are some corporate examples in the doc that really convey how icky a capitalistic mentality can be when paired with a cause). Rated 3 out of 5 stars 02/24/23 Full Review Audience Member Everybody should watch this doc. It's important. Rated 4.5 out of 5 stars 02/05/23 Full Review Read all reviews
Pink Ribbons, Inc.

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Cast & Crew

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Movie Info

Synopsis Filmmaker Léa Pool sheds light on how the fight against breast cancer has led to a financial windfall for certain corporations and marketing firms.
Director
Léa Pool
Producer
Ravida Din
Screenwriter
Léa Pool, Nancy Guerin, Patricia Kearns
Distributor
First Run
Production Co
National Film Board of Canada
Genre
Documentary
Original Language
English
Release Date (Theaters)
Jun 1, 2012, Limited
Release Date (Streaming)
Jan 16, 2016
Box Office (Gross USA)
$25.7K
Runtime
1h 37m
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